Home Baker
Consumers are spending an unprecedented amount of time in the kitchen, which has led ot the exploration of baking and cooking, Comax said. They pointed to a study by the market research company Hunter, which found that 54% of Americans surveyed are cooking more, and 46% are baking more. 50% of consumers are more confident in the kitchen, and 26% are learning more about cooking. “What started as ‘stress baking’ driven by the pandemic has led to the rediscovery of baking and cooking. In response, Comax Flavors crafted the Home Baker collection,” Armstrong said, which can be used in baked goods, syrups, confections, dairy, snacks, sauces, and entrees. Flavors in this group include banana bread, blueberry cheesecake, and pizza.