12.01.05
The Dannon Company, White Plains, NY, will be introducing a new probiotic yogurt called Activia to the U.S. market in January. According to the company, it will be the first and only probiotic yogurt available in the U.S. that is clinically proven to help naturally regulate the digestive system by reducing intestinal transit time in two weeks when eaten daily, as part of a healthy and balanced diet. The new probiotic yogurt contains a proprietary culture, which helps regulate the digestive system. As we went to press, Michael Neuwirth, senior director of public relations, was unable to disclose the name of the specific probiotic strain.