01.01.06
ADM Launches Soy Isoflavone Awareness Campaign
ADM, Decatur, IL, has launched a soy isoflavone education campaign aimed at women seeking relief from menopausal symptoms, particularly hot flashes. The program seeks to help women choose wisely from among the variety of products containing soy isoflavones that promise health benefits. Campaign literature educates women on the benefits of daily soy isoflavone consumption. It also draws on recent research findings to direct them to the most efficacious products.