03.01.07
Brand New Brands, Mill Valley, CA, has launched Dreamerz Foods, Inc., creators of a new category of all natural products that promote healthy sleep and relaxation. Leading the new company is Amanda Steele, Dreamerz Foods’ founder and chief executive officer. A food industry veteran, Ms. Steele developed her expertise in the beverage division of Nestlé USA. According to the company, its new product line delivers clinically proven active ingredients that support sleep and relaxation. Available in Chocolate Snores (milk chocolate), Vanilla Van Winkle (French vanilla) and Creme de la REM (dark chocolate mint) varieties, Dreamerz is a rich-tasting dairy beverage that has only 100 calories per serving and is a good source of calcium.