03.01.07
Clif Bar & Co., Berkeley, CA, has launched Luna Elixir, an organic drink mix formulated specifically for the nutritional needs of women. Luna Elixir is an all-natural and portable drink mix option that, when mixed with water, offers a healthy twist on staying hydrated by delivering nutrition in four exotic fruit flavors—Orange Passionfruit, Pomegranate Berry, Raspberry Lychee and Dragonfruit Kiwi. Luna Elixir contains 50 calories, 70% organic ingredients (no artificial sweeteners or flavors) and 16 women-specific vitamins and minerals. It is a good source of calcium and iron, rich in antioxidants (vitamins A, C, E) and high in energizing B vitamins (B1, B2, B3, B5, B12) and folic acid (vitamin B9).