04.11.11
A new report form Business Insights titled “Targeted Botanical and Herbal Food and Drinks in Europe” analyzes the impact of new health claims legislation on the botanical and herbal food and drinks industry. By examining the current product launch landscape and existing health claims and clinical data, manufacturers can assess the potential of specific botanicals. The report aims to identify the leading botanicals currently used in food and drinks products; to examine examples of product innovation in the botanical foods industry; to analyze the therapeutic areas being targeted by food and drinks manufacturers through product launches and health claims submissions; to assess the potential of specific herbs and botanicals as indicated by research, manufacturing and health claim activities; and to understand the impact of a more stringent regulatory environment and how it impacts which botanical and herbal ingredients to use. For further information: www.business-insights.com