06.01.11
California-based Designer Protein, LLC, has purchased certain operating assets of Next Proteins, Inc., Carlsbad, CA, including the Designer Whey Protein sports nutrition brand and line of products, according to Partnership Capital Growth, a full-service boutique investment bank that focuses on the healthy, active and sustainable living marketplace. Designer Protein is a subsidiary of Athena Wellness Brands, LLC, a newly formed company that is backed by GarMark Partners, Northwood Ventures and Stockton Road Capital. Partnership Capital Growth acted as the exclusive financial advisor to Next Proteins in the deal.