07.01.11
Novel production technologies are allowing for the addition of omega 3 fatty acids to an expanding number of foods and beverages, imparting the assortment of scientifically backed health benefits to consumers without the unpleasant fishy odor or taste. As essential fatty acids support cardiovascular, reproductive, immune and nervous system health, omega 3 oils are in high demand and the attention is fueling growth in the still maturing industry, according to “Omega-3 Foods and Beverages in the U.S., 3rd Edition” by market research publisher Packaged Facts. The report estimates U.S. retail sales of food and beverage products with a “high omega 3” or “high DHA” claim—predominantly meaning omega-enhanced products—grew 11% and approached $4 billion in 2010. Packaged Facts predicts the U.S. omega 3 ingredient market will grow 40% between 2010-2015, as U.S. retail sales of “high omega 3” or “high DHA” foods and beverages (excluding fish) approach $7 billion by the end of the forecast period.