07.01.11
Sales of herbal dietary supplements in the U.S. increased 3.3% in 2010, reaching more than $5.2 billion, according to conclusions of a new report published in the current issue of HerbalGram, the non-profit American Botanical Council’s (ABC) quarterly journal. The HerbalGram report is based on herb supplement sales statistics from market research organizations Nutrition Business Journal (NBJ), SPINS and SymphonyIRI. NBJ estimated the total herb supplement sales figure for 2010 based on data derived from company surveys, interviews with major retailers and industry experts, and various published and unpublished secondary material.
NBJ estimated that sales in the mainstream market channel (e.g., drugstores, grocery stores, etc.) experienced steady growth, increasing 6.6% in 2010 over 2009 sales to a total estimated $936 million. Sales in the natural and health foods channel grew by about 2% in 2010 to nearly $1.7 billion.
“Despite the general economic turndown, consumers continue to demonstrate their interest in and demand for natural ways to improve their health,” said Mark Blumenthal, HerbalGram editor. “These 2010 sales increases for herbal supplements tracks with strong demand in 2009, where the sales increased 4.8% over the previous year, even during the depths of the recession.”
NBJ estimated that sales in the mainstream market channel (e.g., drugstores, grocery stores, etc.) experienced steady growth, increasing 6.6% in 2010 over 2009 sales to a total estimated $936 million. Sales in the natural and health foods channel grew by about 2% in 2010 to nearly $1.7 billion.
“Despite the general economic turndown, consumers continue to demonstrate their interest in and demand for natural ways to improve their health,” said Mark Blumenthal, HerbalGram editor. “These 2010 sales increases for herbal supplements tracks with strong demand in 2009, where the sales increased 4.8% over the previous year, even during the depths of the recession.”