Herbs & Botanicals

An Interview with Michael McGuffin

Michael McGuffin is president of the American Herbal Products Association (AHPA). He has been active in the herbal industry since 1975, having owned and managed both retail and manufacturing businesses in this field.


The Nutraceutical Beverage Market: Thirsting for New Ideas

New ideas have all but dried up for beverages, but the ‘natural’ trend may provide the point of differentiation brands need for future growth.


Prebiotics & Probiotics: Partners in Health

The concept of healthy bacteria is beginning to leave a lasting impression on consumers and their well-being.


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