Michael McGuffin is president of the American Herbal Products Association (AHPA). He has been active in the herbal industry since 1975, having owned and managed both retail and manufacturing businesses in this field.
New ideas have all but dried up for beverages, but the ‘natural’ trend may provide the point of differentiation brands need for future growth.
The concept of healthy bacteria is beginning to leave a lasting impression on consumers and their well-being.
Do you enjoy building and creating your own territory?
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