Probiotics, a relatively young category in the U.S., has become one of the fastest growing markets for functional foods. But figuring out which applications will be a hit with consumers can be a daunting task. In a FREE webinar on June 5th, functional foods expert Julian Mellentin of New Nutrition Business will discuss successful product strategies for the probiotic marketplace. To help support his theories he will provide real market examples of companies that are doing probiotics right. He will also cover:

• Which marketing techniques are most effective and why

• How probiotic products are priced and how some can achieve super-premium prices

• How packaging innovation can be used to differentiate a product and achieve a premium price

• Why companies should create a new brand rather than extend an existing brand

• Which product categories represent the best fit for probiotics and which do not

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The Glycemic Index ranks foods based on their impact on blood glucose levels and has been an increasing focus for consumers and industry alike. Join us on April 10th as Barbara Katz, president, HealthFocus, and Sherry Torkos, pharmacist, discuss the rising popularity of the Glycemic Index and how companies and consumers are using this tool to explore healthy product choices. Ms. Katz will address the interest that consumers have in glycemic index—how much they actually know about it, the amount they’ve heard or read about it, their level of interest in low glycemic food, etc. She will also highlight which health benefits are most important to consumers from a blood sugar management perspective.

Sherry Torkos is a registered pharmacist and author of The Glycemic Index Made Simple, a book released in 2007. During her presentation, Ms. Torkos will discuss the science behind the glycemic index for diabetes prevention, weight loss and more. She will also discuss strategies for lowering the glycemic impact of everyday meals, including nutritional modifications and the role of dietary supplements in helping consumers lose weight, reduce food cravings, control appetite and boost energy.

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Join us for a webinar on December 12th on the latest in the diverse antioxidants market. Listen to industry experts Ginny Bank, President of Full Spectrum Consulting, and Dr. Joy Dubost, Principal Nutritionist at Pepsico, as they detail the latest in this fast growing market. Ms. Bank will provide an overview of the antioxidant category from a technical perspective, discussing the current status of antioxidant testing and where we can go from here. She'll highlight current research and talk about what the future holds beyond ORAC and marker compound standardization. She will also highlight the differences between marketing antioxidants to the supplement and functional food segments.

Dr. Dubost will provide the perspective from the food and beverage industry. She will discuss how antioxidants are perceived by manufacturers and what they are looking for from suppliers of these ingredients. What kind of scientific evidence will get their attention? What kind of testing will manufacturers be doing on their final product to prove efficacy or what are they looking for from their suppliers? What are the application issues?

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After a decade of strong growth, the nutrition bar market has been on something of a plateau since 2004. Our 10/31 webinar will examine the reasons for the explosion, the leveling off, and prospects that lie ahead. Speakers Lynn Dornblaser and David Lockwood, both of market research firm Mintel, will delve into the evolution of this very dynamic market, sharing specific consumer insights and history, combined with sales data and a wealth of knowledge about new product trends. We’ll also include information about the latest offerings in the U.S. market and activity in product types and forms. Impact on introductions from outside the U.S. also will be discussed. Finally, discover which marketing buzzwords resonate most clearly in consumers’ minds, and how the category can be marketed more profitably. Mintel will reveal the core consumers, the recent converts, and what keeps most people away from the category.

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Presented live on May 22nd, this webinar explored today’s sports nutrition market with our highly qualified speakers, Greg Stephens from the Natural Marketing Institute and former Division I athlete and strength and conditioning expert Daniel Fabricant, Ph.D., CSCS. The event covered the sports nutrition consumer – comparing purchasing habits of the “hardcore” athlete vs. the “weekend warrior” – and analyzed the latest market developments, scientific research, ingredients and product choices.

We also examined the market from the athletes’ perspective, digging into their motivation and mindset. How far does the spirit of competition push them when choosing a supplement? What are they looking for to give them an edge?

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