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Beta-alanine performance is supported by decades of clinical research, but paresthesia and dosing requirements have consistently limited its reach—ruling out certain formats and turning away consumers who could otherwise benefit. CarnoSyn® 4X was developed to solve those problems. Join Mark LeDoux, CEO and Chairman of Natural Alternatives International, as he discusses the science and clinical […]
Driven by shifting cultural conversations and greater consumer advocacy, the category is evolving toward life-stage-specific, evidence-based solutions.
By: Sean Moloughney
As health-conscious consumers trade traditional soda for wellness-focused alternatives, brands are innovating with cleaner labels, smarter sweeteners, and targeted benefits.
By: Mike Montemarano
Some experts are calling for nutraceutical brands to work with the pharma industry and healthcare practitioners to create well-rounded weight loss protocols.
The sports and active nutrition market continues to evolve well beyond the gym, fueled by mainstream consumers seeking energy, recovery, and everyday performance benefits. This webinar will explore the current market landscape, including key forces shaping demand, the fastest-growing product categories, and product formats resonating most with today’s consumers. Attendees will gain a top-level view […]
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The determination came after an expert committee published an opinion in 2024 that formulators should exclude leaves due to higher concentrations of reactive withanolides.
Success for supplement brands in the GLP-1 era will depend on aligning innovation, evidence, and communication that abides by regulatory constraints.
By: Francesca Berry
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FutureCeuticals’ NatureKnit® Organic blends real-food fibers and polyphenols to deliver sustained prebiotic benefits while reducing food waste.
Released By FutureCeuticals, Inc.
As the nutraceutical industry moves toward personalized health solutions, the integrity and quality of microbiome data will be a key factor to success. Proper sampling is the first step toward achieving that goal.
Released By DNA Genotek Inc.
ProbioBrain™ with the unique psychobiotic strain Bifidobacterium longum 1714™ is clinically documented to support multiple aspects of mental wellness.
Released By Novonesis
Doctor’s Best
Fungi Perfecti, LLC
Designs for Health
Standard Process Inc.
WishGarden Herbs
Clinically studied antioxidant support helps promote mitochondrial health, cardiovascular wellness, and healthy aging through every life stage.
Released By Kaneka Nutrients
Consumers are seeking evidence-based healthspan support, driving growth in longevity-focused supplementation.
The certification acknowledges the ingredient meets purity, source integrity, manufacturing, and claims standards.
More than 800 exhibitors will be across 30,000 square meters of floor space, and the show will spotlight regional opportunities to support lifelong nutrition for longevity.
Alethios specializes in decentralized clinical research on human health.
The new line of supplements from the practitioner-developed brand comes in sugar-free, child-friendly formats.
The supplement combines clinically studied probiotics with botanicals and vitamin C, targeting the gut-skin axis.
The creatine-powered formulas, Vitality and Longevity, are designed to expand creatine’s role into everyday applications.
Co-founders Durana and Shahab Elmi emphasized clinical validation, authenticity, and women-centered product development in this interview at Natural Products Expo West.
Big Bold Health’s founder discusses how clinical research, biomarker tracking, and immune-focused nutrition are reimagining personalized health.
Scott Dicker of SPINS discussed supplement sales, the ongoing surge in creatine, evolving hydration and energy formulations, and interest in hormone health.
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