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Anand Godbole, Assistant Vice President, Marketing and Strategy, for India-based Nutriventia

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Released By Nutriventia by Inventia


Anand Godbole, Assistant Vice President, Marketing and Strategy, for India-based Nutriventia by Inventia provides an overview of its branded vitamin C ingredient, C-Fence, during an interview on Late Night Health with Mark Alyn.

Vitamin C functions as a potent antioxidant due to its ability to scavenge free radicals. Free radicals and other toxins are a by-product of various body functions and aging. A continuous supply of Vitamin C, 24/7, addresses the constant creation of free radicals and oxidative stress. Consumers feel they must take a large dose for a better effect. However, vitamin C is quickly absorbed, distributed, and excess is excreted from the body if there is no immediate need. A specific vitamin C level is associated with homeostasis and protection, which can be achieved with C-Fence.

Nutriventia is now providing a benefit to both the manufacturer and the consumer with C-Fence, its new branded vitamin C ingredient. ingredient-Fence has been developed to save the manufacturer time and money with a drum-to-hopper, sustained-release vitamin C. In addition, C-Fence offers the consumer a convenient, designed-to-deliver vitamin C for 12 hours to achieve antioxidant and immune benefits.

Over the last 30-plus years, Inventia Healthcare has been developing and applying various technology platforms in the pharmaceutical space to create generic-plus API solutions as cost effective alternatives to provide health benefits to customers. As the company has gained expertise, they realized their technology platforms are well-suited for many more applications beyond pharmaceuticals, namely in the nutraceutical and food ingredient categories. Inventia’s analysis of the nutraceutical market led to their focus during the past three years on developing value-added nutraceutical and food ingredients and launching their brand Nutriventia. Nutriventia provides innovative ingredient solutions through extensive technical expertise and scientific research to enable industry brands to bring to market various finished formulations and consumer-relevant claims. 

Nutriventia feels that its presence and communication in the nutraceutical arena will garner a large amount of awareness and education that will spur the growth of the vitamin C category, thus producing higher quality products that benefit consumers. In turn, their hope is it will encourage the industry to invest more in research and science to grow the segment further. Nutriventia believes its presence not only benefits itself as an organization, but also increases the recognition of the need for more effective dietary supplement and food ingredients and helps the health and wellness community at-large. 

Nutriventia focuses on customer needs and welcomes individual discussions about current challenges faced by manufacturers and formulators on which they collaborate to develop a solution.

Brands interested in C-Fence and other Nutriventia ingredients are invited to learn more at www.nutriventia.com or email at info@nutriventia.com.

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