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Next Generation Immune Health: Proactive Consumers Demand Science-Backed Formulations
Nutraceuticals World (NW): What’s your assessment of innovation in today’s immune health market?Katie Emerson, MS, RD/LDN, CISSN, Senior Manager, Scientific Affairs, Kyowa Hakko USA: We are seeing more brands continue to encourage consumers in their proactive approach to improving their immune systems. We’re also seeing immune-supporting properties being incorporated into foods and beverages that people consume […]
Released By Kyowa Hakko USA Inc.
FEATURES
Modernizing the Multivitamin with Personalization, Performance, and Palatability
Consumers have strong recognition and engagement toward novel delivery formats, branded versions of ingredients, and customization in the vitamin and mineral segment.
By: Mike Montemarano
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