Judy Blatman Communications, LLC specializes in writing, strategic counsel, and media training. Prior to launching her own consulting business, Blatman spent 16 years as Senior VP, Communications, at the Council for Responsible Nutrition. She is a member of Women in Nutraceuticals. This content was sponsored by Women in Nutraceuticals (WIN), a non-profit organization whose mission is to empower women in nutraceuticals to unlock their personal and professional potential. For more information or to become a WIN member: https://womeninnutraceuticals.org