The Council for Responsible Nutrition (CRN) recently launched an education campaign to inform consumers of upcoming dietary supplement label changes and to encourage overall label literacy. Calling specific attention to the “Supplement Facts” label changes as mandated by the Food & Drug Administration (FDA), the “Label Wise” campaign offers easy-to-understand information on what consumers can expect to see when shopping for dietary supplements over the next couple of years while companies come into compliance.

On the campaign’s website, www.BeLabelWise.org, visitors can view a two-minute video that explains some of the key changes, such as updates to daily values and measurements for specific ingredients. In addition to the video, the Label Wise site features a consumer fact sheet, an infographic, an interactive “how-to” for reading a Supplement Facts label, and a stakeholder toolkit.