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Plant Sterols: Natural, Effective, Part of Healthy Diets, but Underutilized in Cardiovascular Health

With consumer demand for plant-based products, the safety and effectiveness of plant sterols offer an opportunity for the functional food market.

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Greens + Hydration: The Power Duo Turning Water into Wellness

These two categories offer consumers nutrient-dense avenues to peak performance.

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Adapting Antioxidant Messaging for Specific Use Cases and Functional Benefits

Brands are repositioning antioxidant claims, pairing them with other health platforms to offer more context and better target consumer groups.

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Performance and Prevention: Muscle, Bone, and Joint Health Solutions Rise to the Occasion

For elite athletes, active lifestylers, and those in the golden years, the supplement market offers compelling options to support strength and mobility.

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Betting Big on Supplements for Gaming and Esports

Brands compete to win over consumers with convenient products that address energy, cognition, joint health, eye strain, and other health demands.