Features

The New Immune Health Market for Nutraceuticals

Seasonal need has ceded ground to a year-round approach to immune system support.

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A Fresh Look at Immune Health: It’s Time for a Proactive and Comprehensive Approach

The category has been on a wild ride in recent years. Immune fatigue can’t keep us from recognizing the need for robust and stable immune systems.

Features

Adapting Antioxidant Messaging for Specific Use Cases and Functional Benefits

Brands are repositioning antioxidant claims, pairing them with other health platforms to offer more context and better target consumer groups.

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How Can Functional Ingredients Help Manage Health Effects of Modern Lifestyles?

Foods, drinks, and supplements fortified with phytonutrients can help address the side effects of hustle culture, screen addiction, and sedentary living.

Features

Immune Health Remains a Top Priority, Even as Many Move On from Covid

Convenient product formats like gummies and beverages offer broad appeal, while multifunctional dietary supplement formulas offer value for varied need states.