Features

Key Trends in Functional Foods for 2025

Brands have runway to build on traditional, familiar ingredients like protein and probiotics to support modern health issues like digestion, mood, sleep, etc.

Features

Cognitive Health Performance for Today, and Clarity Over a Lifetime

The market for nutraceuticals to support cognition has grown substantially, evolving to meet more personalized and well-defined health needs.

Editorial

Accumulating Health: Consumers are Double-Clicking on Self-Care

People are prioritizing their physical health through food choices, regular exercise, and quality sleep, according to Circana.

Features

Taking the Edge Off, Naturally: Stress Supplements See Mainstream Adoption

Nutraceutical ingredients thought to promote focus and feelings of calm are becoming ubiquitous across multiple market categories.

Editorial

What’s the ROI of Evidence-Based Dietary Supplements?

Facing inflation consumers want clinically effective products.