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Natural Sweetening Solutions Help Brands Balance Taste and Health of Formulations

New technologies, sources, and development strategies are expanding what’s possible with natural sugar alternatives.

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Modernizing the Multivitamin with Personalization, Performance, and Palatability

Consumers have strong recognition and engagement toward novel delivery formats, branded versions of ingredients, and customization in the vitamin and mineral segment.

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Heart Health: A Leading Cause for Concern

The supplement market needs to leverage innovation to address consumer health issues.

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Consumer Snack Habits and Impact on Public Health

Ultra-processed foods continue to comprise a large portion of American diets.

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Eye Health Supplements Focus on the Future

What’s driving product development in the market of carotenoids, botanicals, and other antioxidants to preserve and improve vision?

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State of the Nutraceuticals Industry 2024-2025

Experts discuss business drivers, regulatory challenges, and market opportunities.

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Key Trends in Functional Foods for 2025

Brands have runway to build on traditional, familiar ingredients like protein and probiotics to support modern health issues like digestion, mood, sleep, etc.

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Cognitive Health Performance for Today, and Clarity Over a Lifetime

The market for nutraceuticals to support cognition has grown substantially, evolving to meet more personalized and well-defined health needs.

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The Importance of Being Responsible — Let Me Count the Ways …

Self-imposed regulation through voluntary codes and guidelines is critical in fostering trust in the dietary supplement industry.

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Clean Beauty: Is the Market Ready for a Makeover?

Less is more for consumers who have grown weary of questionable chemicals and long ingredient lists.

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Greens + Hydration: The Power Duo Turning Water into Wellness

These two categories offer consumers nutrient-dense avenues to peak performance.

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BelliWelli: Ensuring All is Well in the Belly

Gut health brand BelliWelli works to bring the brain-gut connection to life with bold campaigns and tummy-friendly offerings.

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MarketWatch: U.S. Prestige Beauty Sales Grow 8% in 2024’s First Half to $15.3 Billion

Continued strong growth in prestige compares to mostly flat performance in mass market, according to Circana.

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The Next Frontier in Blood Sugar Management

GLP-1 medications, new glucose trackers, and calls for stronger substantiation are fueling this white-hot category of health products.

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Breaking into the Healthy Beverage Market: Hydration, Energy and Beyond

Prebiotic sodas, electrolytes, and teetotalers drive the drinks market in fresh directions.