• Getting Ahead of the Curve: Kids’ Health

    Getting Ahead of the Curve: Kids’ Health

    Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. || March 2, 2015
    There are significant opportunities to deliver essential nutrients to children in a range of product types.

  • Getting Ahead of the Curve: Magnesium & Potassium

    Getting Ahead of the Curve: Magnesium & Potassium

    Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. || December 1, 2014
    These important minerals have a bright future across a range of health categories.

  • Getting Ahead of the Curve: Organic

    Getting Ahead of the Curve: Organic

    Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. || October 1, 2014
    A strong foundation of interest in organic foods and beverages will support growth for the future.

  • Getting Ahead of the Curve: Amino Acids

    Getting Ahead of the Curve: Amino Acids

    Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, RD, Sloan Trends, Inc. || July 1, 2014
    Following the successful boom of protein and sports nutrition products, amino acids could offer strong market differentiation.

  • Getting Ahead of the Curve: Protein Generation II

    Getting Ahead of the Curve: Protein Generation II

    Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. || May 1, 2014
    Energy linked to protein has reached mega mass-market status and is among the largest overlooked opportunities for protein.

  • Getting Ahead of the Curve: Turmeric & Curcumin

    Getting Ahead of the Curve: Turmeric & Curcumin

    Dr. A. Elizabeth Sloan & Catherine Adams Hutt, Sloan Trends, Inc. || March 3, 2014
    The timing is perfect to spice up sales with turmeric and its bioactive components: curcumin and other curcuminoids.

  • Getting Ahead of the Curve: Sleep

    Getting Ahead of the Curve: Sleep

    Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, RD, Sloan Trends, Inc. || December 3, 2013
    Regulatory concerns alongside recent recalls and manufacturing issues will continue to drive the sleep aid market in a more natural direction.

  • Getting Ahead of the Curve: Choline

    Getting Ahead of the Curve: Choline

    Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, RD || October 1, 2013
    Suffering from lack of awareness among consumers, choline has been effectively sidelined as a nutrient of key importance for no apparent reason.

  • Getting Ahead of the Curve: Hispanics & Health

    Getting Ahead of the Curve: Hispanics & Health

    Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, RD, Sloan Trends, Inc. || July 1, 2013
    Today’s 52 million U.S. Hispanics represent an enormous, unusually diverse and very fast emerging nutraceutical opportunity.

  • Getting Ahead of the Curve: Nutrition, Eye Health & Vision

    Getting Ahead of the Curve: Nutrition, Eye Health & Vision

    Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, RD, Sloan Trends, Inc. || May 1, 2013
    The nutritional eye health/vision market is set to explode and it’s already on a roll.

  • Getting Ahead of the Curve: Prebiotics

    Getting Ahead of the Curve: Prebiotics

    Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, RD || March 1, 2013
    Prebiotics are poised to become a mass market opportunity within the next six months.

  • Getting Ahead of the Curve: Gluten-Free

    Dr. A. Elizabeth Sloan || December 5, 2012
    The gluten-free (GF) market has peaked. Moreover, within the past two years, it has failed to attract new users. In August 2012, 18% of consumers bought a GF food/drink in the past 3 months, up only 3% vs. 2010, according to Packaged Facts’ Oct…

  • Staying Ahead of the Curve: Vitamins

    Dr. A. Elizabeth Sloan || November 1, 2012
    Vitamins have long been the cornerstone of the nutrition industry. However, despite this year marking the 100th anniversary of the coining of the term “vitamin” by Polish-American biochemist Casimir Funk in 1912, the marketability of some…

  • Getting Ahead of the Curve: Mental/Healthy Aging

    Dr. A. Elizabeth Sloan || September 1, 2012
      Reducing the risk of serious diseases later in life, maintaining proper mental function and mobility are the highest health priorities associated with aging. “Retaining mental sharpness as I age” is the #1 health concern con…

  • Getting Ahead of the Curve: Monounsaturated Fatty Acids or MUFAs

    Dr. A. Elizabeth Sloan, Sloan Trends || May 31, 2012
    There’s a sea change in consumer attitudes toward fats and health. Fifty-three percent—up significantly from 45% in 2010—believe the most effective strategy for improving overall health is to follow a moderate fat diet that inclu…

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