Supplement manufacturer commits to transparency with its Certified Line.
Consumers turn to dietary supplements for protection at all walks of life.
Twenty years since the passage of this landmark law, the industry has developed into a mainstream, $35 billion market.
Companies that translate industry trends into effective business strategies stand to capitalize on growing demand for health and wellness products.
New research that claims to link supplements with cancer needs to be vetted more closely.
Opportunities are growing for lifestyle-oriented brands to help stem the tide of diabetes.
Dr. Daniel Fabricant is the executive director and CEO of the Natural Products Association (NPA).
There are significant opportunities to deliver essential nutrients to children in a range of product types.
Consumer interest in the origin of products has dovetailed with a 'back to basics' approach to formulation.