Givaudan to Showcase Botanicals in Trending Wellness Product Concepts
04.22.24
Products featuring the supplier’s botanicals will demonstrate possibilities to support immunity, urinary tract health, cognition, energy, and gut health.
Booth G110
Givaudan will showcase consumer-inspired concepts such as instant drinks and gummies featuring branded botanical ingredients at Vitafoods Europe. The new concepts will demonstrate ways brands can address growing demand for immune support, urinary tract health, cognition, relaxation, energy, and gut health.
Each product is designed for optimal sensory experience and convenience, featuring solutions from Givaudan’s health, taste, and flavor ingredients portfolio.
One concept, meant for early mornings, is an instant drink which combines natural caffeine with guarana extract, paired with a citrus flavor. For midday, the company will showcase a peppermint-flavored gummy featuring Cereboost, Givaudan’s American ginseng, which is formulated to support attention and memory. Finally, the company will showcase a black tea peach-flavored gummy containing valerian for relaxation.
“The nutra market is in the midst of a revolution, with a growing number of consumers seeking great-tasting food supplements supported by scientific research. Achieving a balance between efficacy and palatability is crucial,” said Amandine de Santi, ingredients portfolio director for taste and wellbeing at Givaudan. “Givaudan leverages its in-depth knowledge of taste to successfully address off-notes in active botanicals using our extensive range of masking and flavoring solutions. By sharing our expertise in both taste and botanicals with our customers, we are able to co-create appealing consumer experiences that offer powerful benefits and that satisfy the desire for great taste backed by sound science."
The company will also share the results of a new study on Pacran, a whole cranberry ingredient, for urinary tract health, during a presentation in the New Ingredients Theater on May 14 at 3:30 p.m. CET.
Givaudan is also launching a new Health and Nutrition Hub, which showcases the company’s portfolio of branded ingredients. The digital platform shows how natural ingredients, backed by careful raw material selection and sustainable practices, combined with scientific substantiation, can help customers differentiate their end products.
Givaudan will showcase consumer-inspired concepts such as instant drinks and gummies featuring branded botanical ingredients at Vitafoods Europe. The new concepts will demonstrate ways brands can address growing demand for immune support, urinary tract health, cognition, relaxation, energy, and gut health.
Each product is designed for optimal sensory experience and convenience, featuring solutions from Givaudan’s health, taste, and flavor ingredients portfolio.
One concept, meant for early mornings, is an instant drink which combines natural caffeine with guarana extract, paired with a citrus flavor. For midday, the company will showcase a peppermint-flavored gummy featuring Cereboost, Givaudan’s American ginseng, which is formulated to support attention and memory. Finally, the company will showcase a black tea peach-flavored gummy containing valerian for relaxation.
“The nutra market is in the midst of a revolution, with a growing number of consumers seeking great-tasting food supplements supported by scientific research. Achieving a balance between efficacy and palatability is crucial,” said Amandine de Santi, ingredients portfolio director for taste and wellbeing at Givaudan. “Givaudan leverages its in-depth knowledge of taste to successfully address off-notes in active botanicals using our extensive range of masking and flavoring solutions. By sharing our expertise in both taste and botanicals with our customers, we are able to co-create appealing consumer experiences that offer powerful benefits and that satisfy the desire for great taste backed by sound science."
The company will also share the results of a new study on Pacran, a whole cranberry ingredient, for urinary tract health, during a presentation in the New Ingredients Theater on May 14 at 3:30 p.m. CET.
Givaudan is also launching a new Health and Nutrition Hub, which showcases the company’s portfolio of branded ingredients. The digital platform shows how natural ingredients, backed by careful raw material selection and sustainable practices, combined with scientific substantiation, can help customers differentiate their end products.
