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Interest has always been high but fears about coronavirus have amplified demand.
April 9, 2020
By: Gregory Stephens
By: Sheila Campbell
Though consumers sometimes struggle in stating why a healthy immune system is important, the medical community knows that infection, poor diet, stress, smoking, and other lifestyle-related choices can have a detrimental effect on immune health. Healthcare professionals are increasingly aware that the immune system is vital to mitigating many chronic health issues. Research shows that nearly every area of health is affected by the immune system, including digestive, cardiovascular, cognition, and risk of chronic disease. Immune health is one of the top five reasons people take dietary supplements. According to the Council for Responsible Nutrition’s (CRN) 2019 Consumer Survey on Dietary Supplements, immune health is one of the top reasons survey responders said they take supplements. In the same survey, 27% of those who use dietary supplements cited immune health as a reason they take supplements. Market sales reflect this interest. According to IRI, U.S. sales of immune health dietary supplements grew 12% annually in 2019. Global market sales of immune health supplements are also climbing. The sector was valued at $14 billion in 2017 and is expected to reach $25 billion by 2025, according to a forecast by Persistence Market Research. Many health issues drive interest in immune support, but in 2020 people around the world are especially worried in light of the coronavirus outbreak. The number of deaths and infections was rising daily and containment measures were getting more drastic around the world. Experts also said it’s possible that, like influenza, outbreaks of COVID-19, the disease caused by the coronavirus, may occur seasonally. These concerns compound consumers’ existing worries about negative influences on their immune health, such as:
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