With an innate drive to survive, people have been hunting for ways to live longer, healthier lives well before Ponce de Leon’s quest to find the Fountain of Youth, the mythical spring said to bestow eternal life.

While the collective quest for longevity and vitality has taken many detours and confronted several false idols, we know there are no magic solutions or single interventions that can turn back time.

However, advancements in hygiene and sanitation, infectious disease management, modern medical care, and other public health measures have allowed people to live longer, healthier lives around the world. This has arguably been one of our great collective achievements. 

Thirst for that fountain of youth hasn’t subsided though. McKinsey & Company has estimated that the U.S. wellness market has reached $480 billion, growing 5-10% per year. Overall, 82% of U.S. consumers now consider wellness a top or important priority in their everyday lives.

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Register for … The Health and Longevity Conference & Showcase on Thursday, Sept. 12 in New York, NY.

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Notably, younger people, Gen Z and Millennials, are purchasing more wellness products and services than older generations across dimensions like health, sleep, nutrition, fitness, appearance, and mindfulness.

Meanwhile, the pace of science has accelerated. Gordon Moore’s observations and principles that technological efficiencies will continue to propel innovation still seem relevant today as artificial intelligence and advanced technologies reshape our lives and our health.

“Targeting the root causes of aging and disease has the potential to revolutionize the world of health care as we know it,” Deloitte noted in a recent report on longevity.

Whatever terms you prefer—healthy aging, longevity, vitality, healthspan, etc.—this is an exciting field and an opportune time for businesses.

I invite you to join me for a wide-ranging discussion of aging and health at our Health and Longevity Conference & Showcase on Thursday, Sept. 12 in New York, NY.

The 1-day, in-person event will feature presentations that cover topics such as under-served women’s health needs, the thriving fitness and active nutrition market, stress and sleep, the evolving brain and cognition segment, health claims substantiation, today’s regulatory landscape, as well as AI, advancing technology, and much more.

For more details, please visit www.HealthandLongevityConference.com. I look forward to welcoming you there, and to a series of thoughtful and engaging discussions. 

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About the Author: Sean Moloughney has been the Editor of Nutraceuticals World since 2012. He can be reached at smoloughney@rodmanmedia.com