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Innovations abound for supplement manufacturers to overcome obstacles related to storage, customization, bioavailability, and more.
February 21, 2024
By: Mike Montemarano
Delivery and dosage technologies continue to enable today’s finished products to break yesterday’s rules about formulation, ingredient combinations, storage conditions, applicability to food and beverage formats, and more. There’s plenty to keep up with when it comes to optimizing an ingredient’s bioavailability, capacity to survive digestion, efficacy at small dosages. There are also many factors to consider when evaluating which kinds of technologies may best suit a given finished product. “Selecting the right dosage and delivery format is a vital consideration for brand owners and manufacturers seeking to develop supplements that stand out from the crowd,” said Brian Garrett, global senior director of dosage form solutions and health ingredients at Lonza. According to a survey conducted by Lonza, capsules remain the preferred dosage form among consumers, with 68% of oral solid dosage form (OSDF) consumers reporting they’ve used capsules within the past year, Garrett noted, with a significant portion of them using multiple OSDF. Compared to other formats, capsule users tend to seek out additional information at greater rates than users of other formats, demonstrating that this core consumer base is where to find higher engagement, Garrett said. “Convenience is also a key consumer priority when choosing between dosage forms,” he added. And while certain observers note consumer complaints about conventional formats and “pill fatigue,” the relative ease of swallowing and resistance to breakage within packaging are two convenient attributes capsule users seek out. They’re also potentially the most suitable ingredient to mask aftertastes and odors associated with botanicals or other plant-based ingredients, Garrett noted.
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