Market Watch
The “Organic” segment lef the Energy Drinks Market in 2018. Anticipated to maintain dominance by 2021 (Market Watch, 2018)

SPINS
Natural energy is growing 16.2%. Conventional growth remains flat at around 1.8% (SPINS, 2018)

Mintel
Key Demographics:

• 18-35 y/o Millenial Males
• Hispanic Consumers (Mintel, 2018)

*Cannibis Takes Stake.
*Large Brands Convert to Organic
*Komucha Elevates.

Inspiration of Global Flavors
Imbibe reports an annual growth of 20% between 2013 and 2017 for spicy flavors like cardamom, ginger, turmeric, and chilis. Coffee, tea, juice, and RTDs will all see an increase in these global flavors.

“Earthy Flavors*
Ginger was the top searched “earthy flavor” according to Google Beverage Trends Report. The most researched flavor pairings associated with ginger were blackberry, lemon, honey and turmeric.

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