Modern consumers have a renewed focus on the fundamentals of their health and are now more motivated than ever to make positive lifestyle changes and begin new habits. Consumers are seeking new solutions to support their health and wellness, with dietary supplements becoming an increasingly popular option to add to their daily regimen.

In addition to wellness, consumers have also become more conscious about the sustainability and clean label appeal that comes from their nutrition. Although clean label has no single definition, research finds 76% of global nutritional supplement users prioritize products that are 100% natural or free from artificial ingredients1. Product developers with ingredient suppliers that focus on sustainable sourcing will be well-positioned to meet this ongoing trend.

Applying the concept “good for me, good for the earth,” many consumers prefer to choose products that highlight clean, clear labels and natural, transparent sourcing, with one in three U.S. supplement users now searching for clean label benefits when purchasing dietary supplements2. To attract and retain the supplement consumer of the future, actions must be taken today to persuade shoppers that these products are convenient, affordable and effective.

Currently, producers are met with new opportunities to provide products that promote closer-to-nature ingredients that align with consumers’ health and wellness goals. With a portfolio of naturally sourced product offerings, ADM helps producers deliver proven, clean label, sustainable dietary supplement solutions to meet the evolving demands of modern health-conscious consumers.

As consumers look to alternative solutions to support their own health and wellness, ADM offers a single source solution to deliver the clean and clear label nutrition that consumers they expect. With our 80-year heritage in natural ingredients and our vast portfolio of organic product offerings, we help develop unique nutritional supplements with the ingredients consumers trust and the clean-label properties they’re looking for.

Our wide range of clean-label solutions includes the following and more:

• 100% natural products
• Minimally processed
• No artificial sweeteners, additives, preservatives or flavors
• Non-GMO
• Organic
• Simple and recognizable ingredients
• Sustainably produced and naturally sourced

As a global leader in nutrition, ADM helps health and wellness brands develop innovative products that align with consumers’ evolving needs. With unique vertical integration, sustainable harvesting, natural processing and all-natural dietary ingredients, ADM gives you an edge in clean label appeal. Learn more on how to meet today’s sustainability challenges with clean-label nutrition solutions through our new dietary supplements case study.

Sources:

1FMCG Gurus, Exploring the Impact of Nutritional Supplements, September 2020
2FMCG GURUS: Clean Label and Naturalness, September 2020