Vitafoods Europe

OmniActive Health Technologies launched its focused ingredient categories—Xtracs, Olixrs, and Ogments—to further differentiate its current and future offerings.

• Xtracs are quality extracts from nature designed to give healthy formulations an extra advantage.
• Olixrs are premium botanical powders that support health and vitality.
• Ogments are differentiated ingredients to help boost health benefits and formulation flexibility.

These groupings will be managed by the Specialty Botanicals & Extracts team at OmniActive.
 
To further support its rapid expansion, OmniActive launched two-customer-focused segments—Nutritional Innovations & Solutions and Specialty Botanicals & Extracts—earlier this year, which are managed by dedicated business teams to provide enhanced focus and excellence in customer service and response. Customers can expect a full spectrum nutritional ingredient portfolio supported by expertise in R&D, manufacturing, extraction, market development and marketing. These segments have been carefully developed to better serve customers following the January 2017 merger of Indfrag with OmniActive. Both teams function under the direction of Johan Kamphuis, president, Global Business, who leads sales, marketing and business development efforts in all markets as well as strengthens existing relationships and builds new business relationships to secure future growth. 
 
“Bringing Xtracs, Olixrs, and Ogments into the OmniActive portfolio will help us make a broader impact in the healthy living and aging markets,” stated Sanjaya Mariwala, managing director of OmniActive Health Technologies. “These categories bring further focus to the needs of our customers as we grow our portfolio and bring health benefit-focused solutions through science and quality ingredients.”