Market Updates

Survey Shows Consumers Willing to Pay More for Organic Foods

More than 83% of foodies say they’ll pay more for at least some organic or all natural foods, according to a recent survey.

More than 83% of foodies say they’ll pay more for at least some organic or all natural foods, according to a recent survey from Healthbuzz, a resource for nutrition and wellness information launched by Foodbuzz, an online food community.

Knowing where food comes from and what goes into the foods we eat was an important trend in the survey results. For example, 69% of foodies surveyed “always” read the nutrition panels of foods that they purchase. In addition, the majority of foodies surveyed (83%) believe locally grown food to be generally healthier.

The importance of a food’s source is also significant when foodies dine out. An overwhelming 96% of foodies like knowing where a restaurant’s food comes from, which is underscored by the increasing number of restaurants including this type of information on their menus.

“From nutrition labels to restaurant menus, our research shows that people, now more than ever, are looking for information that reassures them that they are making informed choices about food, nutrition and overall wellness,” said Ryan Stern, director of community and managing Editor of Foodbuzz. “And that’s the thinking behind Healthbuzz—leveraging the platform of the largest online food community to provide a hub where people can find relevant tools from nutrition experts and wellness enthusiasts alike to help them achieve a healthful balance in their day to day life.”

Twelve bloggers, including registered dieticians and nutritionists, will serve as Healthbuzz featured editors, providing expert advice on subjects such as diet and nutrition, healthy recipes, specialty diets and fitness.

Keep Up With Our Content. Subscribe To Nutraceuticals World Newsletters