Jeff Hilton, BrandHive co-founder and chief marketing officer has been selected by the Institute of Food Technologists (IFT), a nonprofit scientific society for professionals engaged in food science, food technology, and related areas in industry, academia, and government, to serve as industry expert for IFT Connect’s “Ask the Expert” series as well as “Understanding Marketplace Convergence Trends and How They Impact Your Marketing Strategy,” IFT’s live webinar in April.
 
IFT Connect “Ask the Expert” Series – March 23-27, 2015
IFT will open a call for questions through its new online community, IFT Connect, which will allow registered IFT members to ask questions of the featured experts relating to their work. During the virtual session, Mr. Hilton will respond to questions and provide industry experience and marketing insight to participants. The new format is a virtual meeting place for IFT’s food science community with the goal of supporting discussions, sharing insights, discussing research and interacting with other members. To register please visit: http://www.ift.org/community/iftconnect.aspx
 
IFT Live Webcast – April 7, 2015 at 1:00-2:00 p.m. (CST)
Mr. Hilton will participate in a 60-minute live webcast with co-speaker Luann Williams, head of research at Innova Market Insights. Mr. Hilton will discuss how convergence trends are shaping the marketplace and how marketers can reach, educate, influence and formulate products to reach both current and future consumers. Webcast guests will be given the opportunity to ask speakers questions during the live event. To register please visit: http://www.ift.org/Meetings-and-Events/Calendar/Events/2015/Apr/Understanding-Marketplace-Convergence-Trends.aspx
 
IFT’s online courses and virtual events aim to provide members with practical, relevant knowledge and convenience with access to on-demand webcasts to allow members to connect with industry experts to discuss food science and technology topics.