Beyond Meat announced the latest expansion of its product offerings at Walmart – starting this week, within the approximately 2,400 Walmart locations nationwide in which Beyond Meat products are currently sold, Walmart will be adding Beyond Sausage Hot Italian to the fresh meat aisle at more than 400 stores as well as expanding the frozen Cookout Classic value-pack to approximately 500 stores.
 
This increased distribution at Walmart is Beyond Meat’s second in the past year and is part of Beyond Meat’s effort to increase worldwide accessibility to simple, plant-based meat products made without GMOs or bioengineered ingredients, the company said. As demand for plant-based meat continues to rise, this increased distribution complements the company’s expansive retail presence at approximately 28,000 retail outlets across the U.S.
 
Consumers have made their preference for Beyond Meat clear, the company said – according to a 52-week SPINS and NPD survey, Beyond Meat was the number-one selling plant-based meat brand in the refrigerated category at grocery stores and across foodservice.
 
“We are thrilled by the continued growth with Walmart and the opportunity to offer Walmart customers increased accessibility to a larger selection of our delicious and better-for-you plant-based products,” Chuck Muth, chief growth officer at Beyond Meat, said. “As more households continue to buy our products and buy them more frequently, we’re excited to satisfy the growing demand through increased product offerings and distribution.”
 
Beyond Meat first launched its products at Walmart in 2015, and its products include the Beyond Burger, Beyond Sausage Brat Original, and Beyond Breakfast Sausage patties, along with the latest additions.
 
Beyond Sausage Hot Italian is a plant-based sausage designed to look, sizzle, and satisfy like pork – compared to traditional pork sausage, Beyond Sausage offers more protein and iron with less total and saturated fat and no cholesterol, or the use of antibiotics or hormones. The Cookout Classic is a value-pack of Beyond Burgers designed to feed the whole family, which was originally a limited-edition summer launch and is now being reintroduced as a permanent SKU.