Balchem Corporation, a global ingredient supplier, has entered an agreement in connection with the best-selling author of the children’s book series Ninja Life Hacks to secure strategic partners for branded food products that promote a healthy emotional and physical relationship with foods.
 
The partnership was brokered by The Brand Liaison as licensing agent for Ninja Life Hacks. The products will range from healthy foods and dietary supplements for cognitive health, to ice creams, and will be developed for specific partners and retailers.
 
Ninja Life Hacks, the breakout children’s publishing property, is dedicated to empowerment and offers children the skills to cultivate a growth mindset, develop confidence and grit, and they promote emotional intelligence. In its full first year, parents and children have embraced the self-published book series with almost 1 million books sold and a #1 Best Seller accreditation across nine categories. Author, Mary Nhin, is a mother of three young boys whose daily encounters with life emotions inspired her to create Ninja Life Hacks.
 
The three primary areas where Balchem’s food technology will be utilized to bring the Ninja Life Hacks brand to life are: Brain Power, Emotional Well-Being, and Immune Health & Nutrition. Balchem will work with partners to bring these branded snacks to market. The Ninja Life Hacks characters assist in building avenues for conversation, with the ultimate goal of bringing emotional and physical health discussions to the kitchen, lunchroom, and dinner table.
 
“A healthy relationship with food is key to children’s mental and emotional wellbeing,” Nhin said. “The combination of Balchem’s unique food technology and featured Ninja Life Hacks characters will help to foster this positive relationship.”
 
“Together we will take the science of nutrition and make it understandable for kids and their parents through the Ninja Life Hacks characters,” said Shitij Chabba, vice president minerals & nutrients and global marketing, Balchem Human Nutrition & Health. “Our partners innovating in kid-focused products can leverage our collaboration and science-backed ingredients to create products that resonate with parents looking to nourish and delight their kids every day.”