OK Capsule, which offers an enterprise platform for companies and brands to formulate, sell, and deliver personalized supplements at any scale, has secured $9.5 million in initial investment led by Mucker Capital and Next Ventures, and supported by DSM Venturing and Findaway Adventures.

The company was founded by Dr. Andrew Brandeis, ND, who has 20+ years of experience in primary medical care and health technology startups.

OK Capsule provides the technology, products, fulfillment, and strategic support that makes it safe, simple, and sustainable for companies to launch and scale the delivery of personalized supplement packets to their customers.

According to the Nutrition Business Journal, the business of personalized nutrition is projected to grow from $509 million in 2021 to $1.1 billion in 2024, and a 2021 McKinsey report titled, “The Future of the $1.5 trillion Wellness Market,” stated that over 88% of consumers prioritize personalization more than they did 2 or 3 years ago. Similar research has found that 80% of consumers are more likely to purchase from companies that provide personalization, and 83% of consumers are willing to share their data to enable a personalized experience.

Personalization requires infrastructure and OK Capsule differentiates itself by serving as a contract packager and customer fulfillment operation that can adapt to individual customers. Its advanced technology platform allows for integrations that include API, Zapier and Shopify, with a focus on securing the fastest, most secure, and scalable order tracking and delivery systems.

Brandeis and his team envision a world where more people use more supplements to optimize their wellness, while decreasing pharmaceutical and plastic dependencies. Launched in the Spring of 2020, OK Capsule has worked with companies such as Vitality RX, ELO Health, Vitagene, and Easy Vitamin Plan, which recently launched on Walmart.com, among others to scale rapidly and drive revenue.

“Consumers can be confused or experience low trust around supplements, and OK Capsule offers a platform with the tools for supplement providers to help consumers make simple decisions,” said Brandeis. “Alongside offering the highest quality doctor-formulated supplements, we provide scalable technology and white-label personalized fulfillment services. Each order of our compostable packets also saves 200 grams of plastic bottles from ending up as trash.”