Nuun Hydration has launched its new product, Sport Hydration Electrolyte Powder, which hydrates better than water alone. The new powder features five essential electrolytes and 90% less sugar than the leading electrolyte drink mix, according to the company.
 
It is available in pink lemonade and strawberry kiwi flavors, and is available on Amazon and at Nuun’s website, with future rollouts coming to Whole Foods and Vitamin Shoppe. The new powders feature similar electrolyte profiles as the original Nuun Sport tablets, but without the effervescent buzz.
 
 “We’ve taken our best-selling Sport tablet formula and created a powder version to provide more options to consumers who want to take Nuun on the road or on the trail. Nuun is science backed with optimized electrolytes to help support water absorption and includes 1 gram of sugar per serving. Our hope is to help consumers start and stay hydrated every day,” said Aileen Stocks, president of wellness brands at Nestlé Health Science, Nuun parent company.
 
Nuun’s Sport Hydration Powder Drink Mixes are gluten-free, vegan, kosher, and non-GMO. The brand is certified as Climate Neutral.
 
“Hydration isn’t just about how much water you drink, it’s about how much water your body absorbs and holds on to,” said Vishal Patel, director of product development. “Drinking water is the first step in hydrating the body. Adding essential electrolytes helps the hydration process even further. The body passively absorbs plain water through the intestinal barrier. However, the body is designed to shift to an active process when water is combined with sodium. That’s why more water can be absorbed when it’s combined with electrolytes like sodium.”