OmniActive Health Technologies and the Council for Responsible Nutrition (CRN) have partnered to highlight the significance of lutein and zeaxanthin isomers for prenatal nutrition at The American College of Obstetrics and Gynecology’s (ACOG) annual clinical and scientific meeting.
 
The partnership aims to raise awareness among obstetricians, gynecologists, and other maternal healthcare practitioners about the role of lutein and zeaxanthin in supporting maternal and fetal health during pregnancy.
 
“It’s wonderful to have OmniActive as one of our featured partners during the ACOG annual event to help spread the word on the importance of prenatal nutrition,” said Andrea Wong, PhD, senior vice president of scientific and regulatory affairs at CRN. “CRN continues our efforts in supporting supplement manufacturers and ingredient suppliers in bringing clinically studied products to consumers to help meet their nutritional needs. Advancing awareness at the physician’s level is a huge part of this equation and this meeting is an effective way of reaching them.”
 
About 60% of gynecologists believe that 80-100% of their patients take supplements during pregnancy. As research around the nutritional needs in pregnancy expands, so will the need to bring products that deliver efficacious levels of certain nutrients, like lutein and zeaxanthin, to the market.
 
“Current evidence supports the preferential accumulation of lutein and zeaxanthin in the human eye and neural tissues during pregnancy, especially during the third trimester. This suggests that lutein may play a functional and protective role in infant visual and cognitive development.  As part of our Lutein For Every Age campaign, our goal is to help educate healthcare practitioners on this latest nutritional science research and the benefits of achieving adequate dietary lutein during pregnancy,” said Deshanie Rai, PhD, FACN, Deshanie Rai, PhD, FACN, vice president of global science, regulatory, and advocacy at OmniActive Health Technologies. “OmniActive is proud to partner with the CRN Foundation’s Prenatal Nutrition Centre to promote awareness among healthcare practitioners on the nutritional relevance of lutein for both mom and baby.” 
 
This effort is part of OmniActive’s broader “Lutein for Every Age” initiative, which focuses on raising awareness of the benefits of early and consistent lutein and zeaxanthin intake for eye, cognitive, and overall health throughout life.