Nutrabolt has become the largest investor, with about 20% ownership stake, in Bloom Nutrition, which leveraged TikTok and other social media platforms to become one of the fastest-growing supplement brands.

Nutrabolt’s investment is part of a larger $90 million financing that also includes veteran CPG investor Clayton Christopher and consumer investment firm Amberstone.

Founded in 2019 by Mari Llewellyn and Gregory LaVecchia, Bloom Nutrition is now an omnichannel brand with a top greens and superfoods product line.

The founders’ vision is to make healthier living accessible to all by reimagining supplements with flavor and function.

Bloom’s co-founders remain the majority shareholders while Nutrabolt Chairman and CEO Doss Cunningham Doss Cunningham will represent the company on Bloom’s Board of Directors. Clayton Christopher will also join the board.

“We are very excited to partner with Mari and Greg, two outstanding entrepreneurial founders, during the next phase of their company’s growth,” said Cunningham. “They’ve built an incredibly strong brand and business over the past 4.5 years, yet there is still tremendous whitespace to pursue in the form of new product platforms and distribution opportunities.”

Cunningham added: “It’s rare to find people like Mari and Greg who are so passionate about a lifestyle that they decide to make it their life’s work and create a business around it, but that is what happened here. Beyond their impressive growth and category leadership, it was their authenticity and love for the space that attracted Nutrabolt most to this opportunity.”

The capital investment will reportedly help fuel demand-generation activities, product innovation, and expanding internal capabilities to support the growing business.

“When we started this company, we could’ve never imagined building such a huge community, and inspiring so many to begin their wellness journeys. Our goal at Bloom has always been to help everyone ‘bloom’ into their best selves through nutritious and delicious supplements. It’s an incredible honor to have Nutrabolt join us in extending our mission further,” said  Llewellyn in a press statement.

“We’re thrilled to partner with Nutrabolt in taking our company to new heights,” added  LaVecchia. “Their expertise and resources as industry leaders will enable us to scale effectively, fuel sales growth, and accelerate innovation. This is a significant leap forward, and we could not be more excited to embark on this next phase of growth together.”