OmniActive Health Technologies, in its Lutein for Every Age consumer education initiative, has partnered with Dr. Tanya Altmann, a nationally-recognized pediatrician, who will join current advisors Joseph Allen, Od, FAAO, Dipl ABO, and Keri Glassman, MS, RD, CDN.
 
The latest campaign, “An ‘Eye’ on a Healthy School Year,” will emphasize the benefits of nutritious meals, and why incorporating lutein and zeaxanthin supplements into children’s diets can be valuable for protecting eye health.
 
The supplier will partner with campaign advisors and supplement brands to offer downloadable resources, supplement recommendations, coupons, and giveaways.
 
“I am truly honored to be part of Lutein for Every Age,” said Altmann. “As a pediatrician and mother of three, my mission has always been to promote the health and well-being of children through an integrative approach. Joining OmniActive’s initiative allows me to share new research findings and supplement recommendations to help families prioritize their children’s health, leading to brighter futures.”
 
School-aged children spend over a quarter of their waking hours on digital devices, and 60% of parents regularly worry about their child’s eye health, the company reports.
 
“We are thrilled to roll out ‘An ‘Eye’ on a Healthy School Year’ as part of our ongoing Lutein for Every Age initiative. This campaign builds on our positive work to raise awareness about the importance of lutein and zeaxanthin supplementation for kids’ eye and brain health. And, this year, we are particularly excited to welcome Dr. Tanya, whose integrative pediatric philosophies on children’s development and health align perfectly with ours. Together, we can positively impact children’s wellness,” said Kratika Gupta, VP of marketing at OmniActive.
 
According to the U.S. Centers for Disease Control, only one in 11 children eat recommended daily servings of fruit and vegetables. While consistent use of vitamins and supplements can help ensure children receive necessary nutrients, the OmniActive parent survey revealed that only 10% of parents provide them to children daily.
 
“Taking vitamins and supplements is beneficial, as they help fill the nutritional gaps that children might be experiencing,” says Dr. Tanya. “This is especially important during the school years, when proper nutrition is crucial for learning, concentration, immunity, and so much more.”
 
Earlier this year, OmniActive shared results from a first-of-its-kind supplementation study involving school-aged children. Children who supplemented with OmniActive’s Lutemax Kids experienced significant improvement in aspects of visual performance and cognition.