Market Updates, Products & Ingredients

Bragg Live Food Products Expands Distribution of Apple Cider Vinegar Energy Supplements

The rollout will begin at nearly 3,000 Walmart locations across the U.S.

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By: Mike Montemarano

Bragg Live Food Products, a health food company specializing in apple cider vinegar,  will expand the distribution of its 90-count Apple Cider Vinegar Energy supplements into retail stores, including 2,955 Walmart locations. Bragg expects to reach full distribution levels by July.
 
“As the leading brand of apple cider vinegar, Bragg is excited to bring our Walmart shoppers a new way to get their daily dose of ACV plus the sustained energy of B-vitamins. Providing a convenient on-the-go format is important to our consumers,” said Linda Boardman, CEO.
 
In addition to ACV, each supplement contains six essential B vitamins, and is formulated to contain 750 mg of acetic acid, the same amount as what’s present in one tablespoon of Bragg Organic Liquid ACV.
 
“Acetic acid helps to delay the absorption of carbohydrates, which in turn helps to maintain healthy blood glucose levels and reduce blood sugar spikes. Plus, the B vitamins help convert food into energy,” said Diane Kull, vice president of technical services.
 
In addition to the Energy supplement launch, Bragg will expand the distribution of its core Apple Cider Vinegar supplements to 300 more stores, bringing total distribution up to 3,835 Walmart locations nationwide. With the expansion of both supplements, Bragg’s total supplement distribution at Walmart stores will increase by nearly 93%.

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