Trace, a 50-year-old supplement brand specializing in minerals, has appointed Chuck Walkley as its new chief executive officer.
 
Walkley’s career has been in the consumer product and wellness industries, and his new position comes shortly after Trace (formerly Trace Minerals) rebranded to signal its engagement with a broader audience while staying true to its roots in mineral-based supplements, the company noted.
 
“Trace has always been about improving lives through the power of minerals,” said Walkley. “I’m honored to take on this role at such an exciting time in the company’s journey. We will continue to focus on delivering premium products that help people thrive, while also evolving to meet the needs of today’s consumers.”
 
Walkley is the successor of Matthew Kilts, co-founder and longtime CEO, who will be transitioning to the role of chairman.
 
“Matthew’s leadership has built Trace into a brand synonymous with scientific excellence and uncompromising quality,” said Marquez Bela of Rosewood Private Investments, which acquired Trace in 2022. “At Rosewood, we are proud to support this legacy and are excited to see it continue under Chuck’s leadership. We believe the company’s commitment to delivering the highest-quality supplements will remain at the core of its success as it grows.”
 
“When we started building Trace, our goal was simple: to provide the essential minerals that people were missing in their diets,” said Kilts. “That mission remains as important today as it was then. I’m confident that Chuck’s leadership will bring fresh energy to our ongoing efforts, ensuring that Trace continues to grow while upholding the principles we were focused on.”