Optimum Nutrition has announced six new flavors across the brand’s Gold Standard 100% Whey, Gold Standard Protein Shake, Amin.o Energy, and Creatine Powder product lines.
 
The latest additions include Gold Standard 100% Whey in Girl Scout Thin Mints and Caramel Macchiato; Gold Standard Protein Shake in Strawberry Flavor; Amin.o Energy in Rainbow Sherbet and Peach Mango Tango; and Micronized Creatine Powder in Blueberry Lemonade.
 
“As the world’s most trusted sports nutrition brand, we continue to innovate our portfolio with trend-forward flavor offerings to further excite the category, elevate industry standards, and appeal to consumers’ taste preferences,” said Jen Werle, brand director at Optimum Nutrition. “Whether consumers seek pre- or post-workout support to muscle recovery, an easy way to hit their daily protein goals, or simply need a boost of energy, Optimum Nutrition has a solution.”
 
Optimum Nutrition’s Gold Standard 100% Whey protein powders and ready-to-drink shakes provide 24 grams of protein to support muscle recovery. Amin.o Energy is a pre-workout supplement containing amino acids and 100 mg of natural caffeine from natural sources. Optimum Nutrition’s Creatine Powder is formulated to support peak performance and build muscle over time in combination with regular resistance training.