Beer giant Anheuser-Busch will enter a partnership with sports nutrition and supplement company 1^st Phorm to create energy drinks and other functional beverages.

“Building on our commitment to consistently deliver quality and innovation, Anheuser-Busch is excited to partner with 1^st Phorm, a company and brand that shares our vision and passion for creating products that meet the evolving needs of consumers,”  said Brendan Whitworth, CEO of Anheuser-Busch. “This brings together two American manufacturers with proud St. Louis roots and complementary expertise.”

“1^st Phorm brings over 20 years of category experience and deep relationships in the sports nutrition industry and fitness community,” sadi Sal Frisella, CEO of 1^st Phorm. “By combining our strengths with Anheuser-Busch’s experience in beverage innovation and scale, we look forward to creating a new wave of energy and other beverages.”

The partnership will also include Dana White, president and CEO of the Ultimate Fighting Championship (UFC).

The companies expect that the first energy product will come to market by summer 2025. It will be distributed by Anheuser-Busch’s network of wholesaler partners.