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By: Lisa Olivo
November 14, 2014
Arla Foods Ingredients has developed a whey protein for creating ‘sports yogurts’ — yogurt-based sports nutrition products that will appeal to active consumers who prefer not to use traditional gels and shakes. The Nutrilac solution helps to create drinkable yogurts for sports enthusiasts with a taste and texture just like a standard drinking yogurt, but with a whey protein content as high as 28g per serving. This level of protein provides benefits for exercise recovery. The sports yogurt concept is expected to resonate with ordinary consumers who take their exercise seriously – often referred to as ‘weekend warriors.’ Using the new ingredient, sports yogurts can be formulated in a variety of flavors and packaged in bottles or pouches, formats that are already well established and popular in the fast-growing sports nutrition category. Torben Jensen, category manager for Functional Dairy Products at Arla Foods Ingredients, said, “The numbers of people participating in sports is rocketing, but many are put off using traditional sports nutrition products because they don’t like their taste and texture. Our Nutrilac protein solution for Sports yogurts provides a real alternative that makes high protein products much more approachable for active consumers. Because they taste and feel just like a conventional drinking yogurt, sports yogurts will widen the appeal of sports nutrition products to reach new active consumers, helping to encourage incremental growth in the category.” Whey protein is easily digested and absorbed quickly by the body, and is therefore very effective in terms of helping the muscles recover from intense physical activity. It also offers well-documented bone health benefits, offering yogurt manufacturers the opportunity to create sports yogurts that provide a combined muscle and bone health proposition. Arla Foods Ingredients Sports yogurt solution is formulated to offer a carbohydrate to protein ratio of 1:1 – the ideal balance to optimize and accelerate the recovery process, according to the company. For more information: http://www.arlafoodsingredients.com
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