Carson&Bear, a company specializing in subscription dog food and supplements, started a new initiative inspired by the company’s canine co-founder, called “Bear’s Life Promise.”

Bear was rescued by the company’s founder, Scott Steinford, as a rescue in 2015. He joined the Steinford family with health challenges as a rescue dog, and lived to nearly 11 years old, which was beyond his life expectancy.

“Bear’s Life Promise” is a commitment to providing dogs with high-quality nutrition, and promoting their overall well-being. The commitment also involves giving owners the tools to make the best choices for their dogs, through products formulated with ingredients backed by peer-reviewed research and clinical trials, focused on extending a dog’s lifespan, and through its TailScore App, which provides information for dog owners’ decisions related to health and nutrition.

“Bear’s senior years were made easier and more fulfilling by having just two years on our dog wellness program. He was an inspiration, and in his honor, we are making this important work Bear’s Life Promise,” said Bridgette Chambers, CEO of 2B Associates, parent company of Carson&Bear. “We are committed to helping extend and improve the life of everyone’s canine companion. Bear spent his final days at the family ranch, enjoying everything he loved. His memory will forever be etched in the company’s heart and in the promise Carson&Bear makes to every dog we serve.”