Celsius Holdings, Inc. has introduced Celsius Hydration, a new line of electrolyte-based powder sticks to support hydration with zero sugar, B vitamins, essential electrolytes, and the fruit-forward flavors found in Celsius’ energy drinks, without the caffeine.

The new hydration powder is available in fruit punch, blue razz, strawberry watermelon, arctic cherry, and lemon lime flavors. The hydration powder is a blend of magnesium, potassium, and sodium, formulated to support fitness and daily routines.

“The Celsius brand has long been synonymous with fitness and favored by consumers who prefer zero-sugar, refreshing energy drinks,” said Kyle Watson, chief marketing officer. “Celsius Hydration is the perfect complement to our portfolio of functional beverages and gives consumers more occasions to enjoy the great-tasting and refreshing beverage experience that has propelled Celsius to become the number-three energy drink brand in the United States.”

Citing IRI, Celsius reports that the $1.4 billion U.S. hydration powder market is projected to grow at a 13% CAGR to $2.5 billion by 2029. The company will feature its line of hydration products alongside its energy drinks during consumer engagement moments, such as the Celsius Essential Vibes Tour, a partnership with Breakaway Music Festival in which the company will be a presenting sponsor.