The Coca-Cola company is getting in on the prebiotic soda game, with a new line of sodas called Simply Pop, formulated with six grams of prebiotic fiber to support gut health, and vitamin C and zinc for immune support.

Simply Pop includes no added sugar and contains 25-30% fruit juice from concentrate, and will be available in strawberry, pineapple mango, fruit punch, lime, and citrus punch flavors.

Simply Pop will be available via brick-and-mortar retailers in select regions, and nationwide via Amazon Fresh, with more expansion planned throughout the year.

The company took a consumer-driven approach throughout the ideation and launch of Simply Pop, said Becca Kerr, CEO of nutrition at the Coca-Cola Company. “We found that consumers, especially wellness-focused Gen Z-ers and Millennials, were really interested in juice and prebiotic sodas. And since many brands in this category are new, they were looking to align with names they know and trust for both quality and taste. This was particularly true for those curious about prebiotic sodas but who hadn’t yet taken the leap. We knew that in order to bring new drinkers into the category, we had to strike that perfect balance of innovation and trust.”

Simply first launched as an orange juice brand in 2001, and has expanded to include 20 varieties of juices, juice drinks, ades, smoothies, and more since then.

“Gen Z grew up with this brand,” said Terika Fasakin, North America brand senior director of Simply and Kids. “They don’t remember a world where Simply doesn’t exist, and it’s the juice they’ve seen in the fridge throughout their lives, so it has a particular tug on their heartstrings.”

The team spent over a year refining the Simply Pop taste profile, packaging, and visual identity through taste tests and consumer feedback sessions, and all five flavors will be mainstays, the company reported.

The company will promote the phased launch of the brand at in-person events and online through influencer-driven social media posts. Later this year, the brand will partner with the media company Dear Media for a podcast tour where well-known hosts will discuss pop culture topics over Simply Pop.

“This has truly been a labor of love for the team because we know Simply Pop is a great-tasting prebiotic soda consumers want,” said Fasakin. “We’ve pushed ourselves to move fast while staying strategic and focused. And, as we get feedback from consumers who taste Simply Pop and engage with the brand, we’ll continue to evolve.”