Market Updates

Doctor’s Best Partners with Physician and Health Influencer Dr. Tania Elliott

The partnership is the latest step in the company’s women’s health efforts.

Doctor’s Best has partnered with Dr. Tania Elliott, a dual-board certified internal medicine and allergy/immunology physician and healthcare influencer. The new partnership is the company’s latest effort to educate women about nutritional resources which can support their health at key life stages.

“We are excited to collaborate with Dr. Elliott, a respected medical doctor and influential advocate, to harness her expertise in raising awareness about women’s unique health and wellness,” said Gale Bensussen, CEO of Doctor’s Best.

The partnership comes after Doctor’s Best introduced its Women’s Collection, a lineup of supplements designed by and for women. The company’s team of female experts developed the lineup of products based on research and customer feedback.

“There are small steps that women can take today to enhance their health for the future,” said Elliott. “Women’s nutritional needs evolve throughout different stages of life, and being equipped with knowledge on effective screenings, high-quality, tested supplements, and simple lifestyle adjustments can mean the difference between thriving and merely surviving. Just like saving for retirement, a little investment today will truly make a difference tomorrow.”

Eliott’s campaign will showcase educational content across various social media platforms. In anticipation of Heart Health Awareness Month in February, Doctor’s Best conducted a survey of 2,000 women to assess the state of women’s heart health. Eliott will share the survey results and offer insights on heart disease risk factors, as well as proactive measures women can take now to safeguard their heart health and reduce the risk of heart disease.

“Our mission is to connect with our customers in a way that is convenient for them, providing insight and education in the limited time they have available,” said Katie Lucas, senior vice president of marketing at Doctor’s Best. “Dr. Elliott has a remarkable talent for simplifying complex health topics into concise and engaging insights that truly resonate.”

Products in the Doctor’s Best Women’s Collection include:

  • Women’s Digestive Probiotic Prebiotic, a formulation of DE111 probiotics, PreforPro prebiotics, and cranberry to support digestive, vaginal, and urinary tract health and balance of gut flora.
  • Women’s Heart Complex, a blend of CoQ10, vitamin K2, grape seed antioxidants, and flaxseed omega-3s for overall cardiovascular and heart health.
  • Women’s Hair, Skin, and Nails, a blend of vitamins A, C, D3, E, nicacin, biotin, activated folate (L-5-methyltetrahydrofolate), zinc, OptiMSM, KeraGLO, hyaluronic acid, horsetail herb extract, L-glutathione, and grape extract for skin, hair, and nail health.
  • Women’s Menopause Support, a formula featuring Novasoy, black cohosh powder, and chasteberry extract to manage hot flashes and night sweats during perimenopause and menopause.

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