Euromonitor International has unveiled a brand refresh to align with new goals, market trends, and client expectations.
 
The brand refresh includes an updated logo, clearer messaging, and a new visual identity to represent the next evolution of the company, which aims to be the first destination for organizations seeking growth.
 
The company introduced a new logo and visual identity, which is a distilled expression of the brand’s purpose, “unlocking worlds of opportunity.” The logo has its origins in a watercolor painting of Chicago’s Buckingham Fountain created by an employee. The logo and brand identity have been reimagined to “breathe new meaning into the organization’s role as a fountain of knowledge,” the company reported.
 
The company’s new messaging reflects how it aims to work closely with clients to translate complex information into tangible actions and seek several solutions together. “We combine history and modernity to provide a perfect blend of wisdom and innovation, harnessing the power of past, present, and future,” the company reported.
 
Euromonitor also redesigned its website to provide a more intuitive user experience nad showcase the company’s portfolio of solutions in an engaging manner.
 
“We are excited to unveil our revitalized brand identity, which reflects our mission, vision, and company values,” said Lisa Tomlinson, chief commercial officer at Euromonitor International. “Refreshing the brand is not just about a new logo or colors, it’s about reigniting the connections with our customers and reaffirming our commitment to drive growth and excellence. The brand refresh represents our evolution; who we are today and where we want to be in the future.”