Market Updates, Products & Ingredients

Force Factor Launches Hair Growth Accelerator Featuring Nutrition21’s Lustriva

The complex of bonded arginine silicate and magnesium biotinate is evidenced to support fuller, thicker hair.

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By: Mike Montemarano

Force Factor has announced a collaboration with Nutrition21 to launch a line of products called Hair Growth Accelerator. The new supplements are formulated to support hair health, strength, thickness, and growth.
 
Hair Growth Accelerator is available in clinical-strength capsule and soft chew formats. Both formulas feature Lustriva, Nutrition21’s patented complex of bonded arginine silicate and magnesium biotinate, which are unique forms of silicon and biotin. Clinical research supports the use of the ingredient for supporting the growth of existing hair to provide a fuller, thicker look in as little as three weeks, according to Nutrition21.
 
“We are excited to bring Hair Growth Accelerator to market and help women and men of all ages who are experiencing hair thinning for one reason or another,” said Sean Hannan, VP of science and innovation for Force Factor. “The science behind Lustriva is strong and the results are visible. It’s the optimal key ingredient for our Hair Growth Accelerator line.”
 
The clinical-strength capsules also feature vitamins D and E, collagen, ashwagandha, antioxidants, and other key nutrients, while the soft chews feature vitamins C and E.
 
“Demand for supplements that support healthy hair from within continues to grow in popularity with today’s consumers,” said Jordan Miller, VP of marketing for Nutrition21. “Science-backed ingredients such as Lustriva are ideal flagship ingredients offering brands like Force Factor the ability to develop new products that deliver real results consumers can see and feel. We are thrilled to partner with Force Factor as we bring the clinically backed benefits of Lustriva to these new product innovations.”

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