Frezzor New Zealand, a nutritional products company with international operations, launched the world’s first vitamin D3 supplement made exclusively from lanolin oil, a byproduct of wool production sourced during the annual shearing of sheep.
 
“Only the wool lanolin from New Zealand’s 100% grass-fed free-range sheep is allowed to be used in the production of our vitamin D3 because we can track where it has come from, and this sends a clear message of trust that the consumer is receiving the highest integrity of this essential vitamin,” Noel Turner, Frezzor founder and CEO, said.
 
“We know that woolen fleece often contains many impurities depending on how the sheep are raised and what they have been exposed to,” Turner continued. “Traditionally, raw lanolin is purchased from various sources around the world. While small amounts of the premium raw New Zealand lanolin are used in the production of vitamin D3, we had no control over how much New Zealand lanolin was included or the quality and purity of the lanolin from other countries, and that was a problem for us. This lack of quality control was not consistent with our products or our brand values.”
 
So, the company chose to work exclusively with a premium, NZ-sourced lanolin oil, Turner said. We helped them to set up a supply chain that could be traced and tracked back to our New Zealand sheep farmers, just like we do with our beef, dairy, and honey products,” Turner said.
 
The company is launching this vitamin D3 in a combination supplement with its vitamin K2 ingredient, which is sourced from a natural chickpea extract, due to the role that these two nutrients play together in improving calcium absorption, and ensuring that calcium follows metabolic pathways to bone rather than becoming deposited in artery walls.